Truth 365 is a dedicated youth culture magazine. The objective of the magazine was to engage the advertising resistant target group in their environment, and on their terms.
Placed in youth flagship youth stores, the magazine acted as part of the in store experience. However, scanning any one of the hidden QR codes unlocked content, which gave the viewer a completely different perspective of the
Cannes Lions 2013 / Design Silver
Clio Award 2013 / Design Bronze
Creative Circle 2013 / Art Direction Silver
Creative Circle 2013 / Editorial Bronze
Agency: Halbye Kaag JWT