“Hørsholm Basketball Club” was founded in 1979 and became renowned for their development of young national talent. In the same year the club's elite team managed to qualify into the pro-league. As a result the elite team was branded as the "Hørsholm 79'ers", while the rest of the club kept the name "Hørsholm Basketball Club".
In 2014 Hørsholm Basketball Club introduced a new strategy to attract new sponsors and more spectators. To achieve this, the club wanted to create a focal point for entertainment and sports experiences through basketball.
We were asked to create a visual identity, that could unite "Hørsholm 79'ers" and "Hørsholm Basketball Club" into one name and brand.
By rethinking the identiy structure and creating a strong visual concept, the identity could unite the club throughout its ranks – from junior to senior teams. This enabled the club, to become a brand that could drive sponsors and fans to not only support the club – but be part of it.
The new logo was created with reference to the previous logo symbols. We removed one of the ribs in the basketball to create an "H" as a reference to the city of Hørsholm.
Agency: Halby Kaag JWT