Jens Henrichsen is a senior designer at Bold Copenhagen, and a jury member at Creative Circle Awards, he has 10 years of experience in branding, identity design, wayshowing, and packaging design. Before that he worked as an Independent design director for a year, doing commissioned work for own client, and agencies.
Jens graduating from the Danish school of visual communication in 2007, afterwards he worked at design agencies like Cumuli and Boje-Mobeck, before he in 2011 was recruited by JWT Copenhagen.
At JWT he joined the newly hired Design Director in the task of setting up a new design department. In the following years JWT Copenhagen has received much national and international recognition. At the Creative Circle Award in 2013, the agency where for the first time awarded in the design category Corporate Identity and elected Danish Agency of the Year. Same year the agency was honored a Bronze Design Clio and a Silver Design Lion.
Editorial Design
Truth 365 is a dedicated youth culture magazine. The objective of the magazine was to engage the advertising resistant target group in their environment, and on their terms.
Placed in youth flagship youth stores, the magazine acted as part of the in store experience. However, scanning any one of the hidden QR codes unlocked content, which gave the viewer a completely different perspective of the
magazine motives.
Recognition:
Cannes Lions 2013 / Design Silver
Clio Award 2013 / Design Bronze
Creative Circle 2013 / Art Direction Silver
Creative Circle 2013 / Editorial Bronze
Agency: Halbye Kaag JWT
AI (formerly known as AI Gruppen) is a Copenhagen-based architecture consultancy and engineering company specializing in sustainable solutions. They needed a new visual identity to represent their visions and solutions better.
The identity centers around their new iconic logo where AI in itself stands for 'Arkitekter og Ingeniører' (Architects and engineers in danish). But the logo is capable of communicating much more than that.
The logo is used as the basis of several playful illustrations. These illustrations are used on everything from posters and shirts to electric cars. This gives AI a personal and iconic visual look that clearly differentiates them from their competitors who all tend to communicate architecture by showing what they've done rather than what they do and how they think.
We think of it as intelligent architecture communicated with intelligent branding.
Recognition:
Creative Circle / Design Shortlist
Agency: Halby Kaag JWT
Brand Identity & Packaging Design
Earth Control is a new Danish snack brand that wants to make an impact in the category of handcooked chips. Most handcooked chips brands focus on tradition and craft.
We challenged our client to think differently about how a fast-moving-consumer-goods product can live by designing personality into an otherwise generic category full of boring food appeal and aesthetics.
The result became a narrative brand and packaging design revolving around a visual storytelling about
Earth Control. As the product line grows each universe adds to the brand story in a fun and quirky way.
Agency: Halbye Kaag JWT
From Local Terminal To International Brand
We developed an iconic visual identity built around the Swedish letter Ä. The letter is a strong visual mark that communicates Älvsborg's Swedish heritage and also boldly stands out in the raw harbour environment.
The new visual symbol helps Älvsborg differentiateitself from the other terminals in the harbour. The simplicity of the symbol helps the truck drivers to easily navigate around the harbour and is also used as a typographical element when numbering equipment or writing typographical messages.
The strong and bold implementation helps defining Älvsborg Roro as a strong lighthouse in international waters.
Recognition:
Bronze : Creative Circle
Agency: Halbye Kaag JWT
Dog poop is more than just a source of little irritation in a major city.
To create attention to the problem we needed to create involvement, not just another advertising campaign. Our solution was to produce a book - a coffee-table book designed so perfectly that the media couldn’t ignore its message.
The results were a lot of attention. Instant nationwide debate on TV, radio, newspapers, both off- and online. Without any paid media the campaign received over 2.7 million media exposures - over half the countries population.
AWARDS:
Post DK Direct Marketing Award (Bronze)
Cannes Lions 2012 (Shortlist)
Creative Circle Award 2012 / Editorial (Shortlist)
Creative Circle Award 2012 / Integrated (Shortlist)
ECHO Award 2012 (Shortlist)
AGI Print Award (Shortlist)
Agency: Halby Kaag JWT
THE CLIENT
“Hørsholm Basketball Club” was founded in 1979 and became renowned for their development of young national talent. In the same year the club's elite team managed to qualify into the pro-league. As a result the elite team was branded as the "Hørsholm 79'ers", while the rest of the club kept the name "Hørsholm Basketball Club".
BRIEF
In 2014 Hørsholm Basketball Club introduced a new strategy to attract new sponsors and more spectators. To achieve this, the club wanted to create a focal point for entertainment and sports experiences through basketball.
We were asked to create a visual identity, that could unite "Hørsholm 79'ers" and "Hørsholm Basketball Club" into one name and brand.
SOLUTION
By rethinking the identiy structure and creating a strong visual concept, the identity could unite the club throughout its ranks – from junior to senior teams. This enabled the club, to become a brand that could drive sponsors and fans to not only support the club – but be part of it.
The new logo was created with reference to the previous logo symbols. We removed one of the ribs in the basketball to create an "H" as a reference to the city of Hørsholm.
Agency: Halby Kaag JWT
The Toy Mission is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.
To create awareness around The Toy Mission, we released a limited edition red version of the Missions icon – Sad Toy.
The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.
This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy.
Recognition:
Creative Circle / Design Shortlist
Agency: Halby Kaag JWT
With its bold architecture, central location and more than 100.000 visitors each month, TorvehallerneKBH has rapidly become a unique market place experience and one of the most popular locations in Copenhagen – whether you are in the mood for fresh fish, local chocolate or just a damn good cup of coffee.
When asked to design a simple wayshowing system for TorvehallerneKBH, we knew that the solution had to be perfectly balanced between standing out when needed, but also blending in when not.
By working with every part of the signage production – from illustrating the iconic chalk pictograms, designing the sign shapes, chosing the right materials to balancing the brightness of the LED lights inside each sign, we did our best to get it all right. Visit TorvehallerneKBH to see the final result.
Agency: Halby Kaag JWT
Visual Identity & illustrations
Maersk Line is a global container division and the largest operating unit of the A. P. Moeller – Maersk Group.
In 2012 they decided to plot a better, more sustainable course by launching Route 2 – Maersk Lines very ambitious plan to reduce their CO2 emissions globally.
To get the message across: A more sustainable approach to Shipping – Maersk Line needed a new visual universe without compromising their position as market leaders or their excisting identity.
We chose not to create a new visual Route 2 identity but to simplify and evolve existing elements in their corporate identity toolbox. By adding arrows and iconic poster illustrations, Maersk Line had the tools to speak in a simpler and more iconic language than ever before.
This simple and iconic approach gave Maersk Line an extension to their identity toolbox that helped them get their message across both internally and externally. The whole initiative was so successful that Maersk Line delivered their 2020 CO2 reduction goal this year – eight years ahead of schedule.
Recognition:
Creative Circle / Design Shortlist
Agency: Halby Kaag JWT
Clay is what is all about, at the International Ceramic Research Center – Guldagergaard.
Some of the best ceramic artist from all over the world, come here to test new techniques, along side upcoming ceramic talent.
I was asked to develop a visual identity.
With a lump of clay as the focal point. I wanted to make a logo there were so simple that it could be made out of clay.
Agency: Cumuli
Agency: Kontrapunkt
Denmark's got talent
– let's use it!
Visual Identity for the DI Business Summit 2015 visited by more than one thousand senior executives, politicians, opinion-formers and decision makers inculding the primeminister of Denmark , under the title Denmark's got talent – let’s use it!
Concept: Two spotlights revealing talent, and when crossing they form the white cross in the danish flag, telling the story that we need to focus on danish talent.
commisioned by shoot Happens
produced by Shoot Happen &
Dansk industri (The Confederation of the Danish Industry)
Pizza
Creating empathy for a logo.
BACKGROUND
In Denmark, millions of perfectly usable toys lie unused in people’s cupboards, carports and lofts or dumped at the local garbage depot. This is not only bad for the environment, but it’s also a poor way to treat a loyal toy.
That’s why Hamleys launched the long term CSR project, “The Toy Mission”:
A digital orphanage for the world’s unused toys– A non-profit utility where people can meettheir perfect playmate.
TASK
The Toy Mission needed to create empathy for the mission among a new generation of consumers.
SOLUTION
Our solution was “Sad Toy”.
A logo with a sad personality. An icon for the long forgotten toy in your basement that not only captured the essence of the mission – but could also travel seamlessly though the many media’s used as part of the brand identity.
Agency: Halby Kaag JWT
